[Editor: This article, the last part of which refers to the 1905 postal regulations for postcards, was published in the Brighton Southern Cross (Brighton, Vic.), 10 December 1904.]
Pictorial post cards.
New series of local views.
The cost of postage.
The new series of Pictorial Post-cards of local views issued by this firm have been divided on the address side in accordance with the new regulation. Improvements have been made in the printing of the representative views selected, and a number of new and attractive photographs added to the number.
The latter include a very fine reproduction of a scene at Brighton Beach on Boxing Day, when that favourite resort is particularly well patronised by visitors. A very large crowd of parents and children occupy the sands and paddling about makes a typical scene of Brighton at holiday times.
The Beach pier is also the subject of a nice card as companion to the above, whilst a reproduction of the monument of the Poet Gordon in the Brighton Cemetery will be appreciated by admirers. A view from the Hampton cliffs is included among the Sandringham pictures.
Perhaps the special feature of the new series is a set of four Black Rock and Beaumaris views, including Black Rock House (Ebden Castle) and fortifications against the attacks of natives. In two views of Half-Moon Bay, the natural charms of the place are faithfully reproduced. A view of the baths and cliffs at Beaumaris, surmounted by the Hotel Beaumaris, is a popular selection.
Three new Mordialloc views comprise an excellent evening scene on the creek, with the Bridge Hotel in the background, a general view of the township, and the railway station. A view of the mouth of the Patterson-river, Carrum, is included for its cloud and sea effects, making a picture that would be an acquisition to any collection. Finch-street, Malvern, and opening day on the Moorabbin Bowling Club are also included.
The postcards may be obtained from all local agents, or at this office, at 1d. each, or 1/- per dozen.
The postage of pictorial postcards in the Commonwealth is subject to alteration, according to a new regulation to be in force forthwith. In reply to our enquiry the secretary to the Postmaster-General writes:
“With reference to your letter of the 2nd instant, respecting the question of correspondence being allowed on the address side of pictorial postcards, I have the honour, by direction, to inform you the Postmaster-General has approved of a new regulation being made permitting pictorial post-cards, transmissible within the Commonwealth only, to be divided on the face by a vertical line, the part to the left, which must not exceed that on the right, to be used for correspondence, while that on the right must be reserved exclusively for the address.
“I am to add the Minister has further approved that effect be given forthwith, and instructions have been issued accordingly.”
Source:
Brighton Southern Cross (Brighton, Vic.), 10 December 1904, p. 2
Editor’s notes:
Commonwealth = the Commonwealth of Australia; the Australian nation, federated on 1 January 1901
[Editor: The original text has been separated into paragraphs.]
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